A five-day conversion diagnostic: heuristic review, analytics audit, session-recording analysis, friction map, form-field scoring, and a prioritized fix list ordered by impact and effort. Our last engagement delivered 10× organic traffic and tripled web conversions in one quarter.
Most B2B sites have enough traffic to hit revenue targets. They don’t hit them because the conversion architecture leaks at every step: a homepage that doesn’t say what the company does, CTAs written for the company instead of the buyer, forms that ask for too much, product pages that list specs instead of answering objections, and an analytics stack too broken to tell you any of it.
Let us build the audit, and if you’re ready we can handle implementation as well.
Free agency audits are a sales pitch with audit branding. A $49 tool flags contrast and load times. This is a thorough commercial level audit to find out why qualified traffic does not convert, and to provide clarity in how to fix it.
Read this as a funnel in section. Each layer is a place conversion leaks.
The audit finds which leaks are costing you the most and writes the fix order by impact and effort.
Send a short email with your URL and one sentence about your conversion goal. First deliverable lands five days after kickoff.
From 2,300 to 26,000 annualized visitors.
Tripled in 90 days. ~20/mo → 69/mo.
Across all nine locations.
Read the Custom-Bilt case study →
Typical audit produces 20–40 findings. The list arrives already triaged so your team knows what to ship Monday vs. what to plan.
Recorded personally, narrating the report in plain language. Forward it to a developer, an agency, or a skeptical executive without re-explaining anything.
Free agency audits are sales pitches with audit branding. They flag generic issues to justify a six-month retainer proposal. This is a paid, fixed-scope diagnostic with no upsell built into the deliverable. The fix list is yours to give to anyone you want.
Automated tools flag pattern issues (contrast, alt text, load times). They can’t tell you whether your value prop is wrong, whether your form asks for the wrong fields, or why qualified traffic from your best paid campaign is bouncing. The judgment is the product.
If traffic isn’t converting, CRO first. If you have decent conversion but suspect AI is recommending competitors instead of you, GEO first. Same price either way. If unsure, send a URL and get a straight answer back.
Quick Wins typically move indicators within 2–4 weeks. Strategic fixes (IA rebuilds, full funnel reworks) compound over 60–90 days. The audit tells you which is which.
Read-only GA4 (or whatever analytics you run), a short kickoff call to understand your business and buyer, and URLs of the pages that matter most. If your analytics are broken or missing, we'll need to fix that and get some data recorded before we draw conclusions.
Yes, as a separate engagement. Scoped CRO engagements, audit + implementation, typically take three weeks. Many clients take the fix list to their existing developer or agency. Both paths work.
Then you get a short report, a “don’t spend money on this” recommendation, and the budget redirects to traffic or a different rung of the funnel. You paid for certainty.
Send a short email with your URL and one sentence about your conversion goal. First deliverable lands five days after kickoff.
