Three names come back. You are in the answer or you are not.
A buyer asks ChatGPT, Claude, Perplexity, or Gemini who to consider, and the model writes back one answer with a few vendors named in it. There is no second page to scroll to and no rank to climb. You are in that answer or you are invisible for that buyer, and you never see the query that left you out.
This is already how most B2B research starts.
51% of B2B software buyers now start research with an AI assistant more often than Google, up from 29% a year ago. 69% chose a different vendor than they had planned based on what the assistant said, and one-third bought from a company they had never heard of before (G2, 2026). The shortlist is forming inside the model, whether or not you are in the room.
The authority you already paid for is not reaching the answer.
You already paid for the content, the case studies, and the earned coverage that should make the model name you. It is not reaching the answer on its own, the way an SEO audit once told you where you ranked. The 7-day GEO audit runs your category live across all six systems, shows you where you stand against the three names buyers are hearing, and hands you a prioritized list of fixes to pages you already publish. $3,500 fixed. Send a URL and a sentence about what you sell and to whom.
A GEO audit tells you whether you show up at all when buyers ask ChatGPT, Claude, Perplexity, or Gemini about your category, and which three names the AI picked instead.
Each layer produces a 1-to-5 score, a plain-English finding, and a fix list ordered by impact and effort. Read top to bottom: the lower the layer, the harder it is to fix, the more it compounds.
In the sites I have audited, roughly 68% of enterprise B2B sites accidentally block at least one major AI crawler through robots.txt, Cloudflare or CDN rules, or server-side rendering issues.
AI runs two crawler types. Training crawlers (GPTBot, ClaudeBot, Google-Extended) feed the models. Retrieval crawlers (OAI-SearchBot, ChatGPT-User, PerplexityBot) fetch pages live when a buyer’s question triggers a search, and those decide whether you can be cited.
A CDN rule or a client-rendered page can block the retrieval crawlers silently. This layer tests both, and it usually produces the fastest wins.
If GPTBot, ClaudeBot, or PerplexityBot can’t reach your pages, nothing else in this audit matters.
Fan-out queries are the long, boolean-operator-heavy sub-queries AI systems generate when decomposing a user question. They appear in Google Search Console but most teams don’t know what they are. Finding them is genuinely valuable intel: it proves or disproves that AI systems are already retrieving from your site.
Send a short email with your URL and two or three competitor URLs. First deliverable lands seven days later. Fit assessment and kickoff date come back within 24 hours.
Typical audit produces 20–40 findings. The list arrives already triaged so your team knows what to ship Monday vs. what to plan.
Recorded personally, narrating the report in plain language. Forward it to a developer, an agency, or a skeptical executive without re-explaining anything.
An SEO audit tells you where you rank on Google's ten blue links. A GEO audit tells you whether you show up at all when buyers ask ChatGPT, Claude, Perplexity, or Gemini about your category. Complementary, not the same.
Depends on your category. For B2B SaaS with a 60-to-180-day cycle and a research-heavy buyer, AI citations already influence shortlist inclusion measurably. Commodity purchases with short cycles: smaller, later. The audit includes an honest read for your specific category.
Quick Wins typically move indicators within 2–4 weeks. Strategic fixes (entity authority, third-party mentions, content overhauls) compound over 3–6 months. The audit tells you which is which.
If traffic isn't converting, CRO first. If you have decent conversion but suspect AI is recommending competitors instead of you, GEO first. Same price either way. If unsure, send a URL and get a straight answer back.
Read-only GSC access, a short kickoff call to understand your ICP, and URLs of your two or three most important competitors. If GSC is slow, the audit ships on time with five of six layers; Layer 6 gets added when access clears.
Yes, as a separate engagement, scoped after you've seen findings. Clients also frequently take the fix list to their existing developer or SEO team. Both paths are fine.
Automated GEO scanner tools cost $0 to $49 and produce thin reports. Enterprise agency GEO retainers start at $3,000 a month. This is a senior practitioner running your category live across ChatGPT, Claude, Perplexity, and Gemini, then handing you a scored, prioritized fix list in seven days. Roughly the cost of one trade show badge.
Short report, a clear "don't spend money on this right now" recommendation, and the 30-day plan becomes a light monitoring cadence. Debrief still happens. You paid for the certainty.
You run marketing or growth at a B2B company doing $2M–$200M in revenue, and you’ve already invested in traffic (SEO, paid, content) and the conversion side hasn’t kept pace. You need a diagnosis you can act on inside a quarter, not a six-month engagement that produces a deck in month three.
Send a short email with your URL and two or three competitor URLs. First deliverable lands seven days later. Fit assessment and kickoff date come back within 24 hours.
